Selling online: Putting the customer first

Selling online: Putting the customer first

The Best You

Online marketing expert Damon Segal explains how you can get the edge selling on the net
Online retail sales increased by 14 per cent last year, to more than £50 billion. This figure is only set to grow year on year. But many brands spend millions on driving their online presence, with little guarantee their offering will result in an online sales boom.

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