Influencing Persuasion

Influencing Persuasion

John La Valle

John La Valle, President of the Society of NLP, is one of the most sought-after business trainers in the world. Here he gives us an insight into the art of persuasion.

When most people consider the idea of Persuasion and Influence, they automatically think: Business and Sales. And, yet, we are engaging in these activities every day in all interactions with others. Think about it: On the very subtle side, if/when you smile at someone, isn’t that an attempt to get a response back? If it isn’t, then why are you giving them a smile? On another side, if you are stopped by a police officer for speeding, don’t you do all you can to persuade/influence that person to let you go without a summons?

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